In my long list of blog posts that I read and people that I follow on Twitter, something really hit me last month. Lara Casey posted about her catch phrase, "Get Excited and Make Things Happen." She challenged her readers to come up with their own. While I'm not sure that it qualifies as a catch phrase, there is one quote that motivates me each and every day. I was doing a site visit for a corporate meeting in the summer of 2006 at the JW Marriott Desert Ridge Resort. In the gift shop (which is AMAZING by the way) I saw a plaque with the quote: "Only she who attempts the absurd can achieve the impossible." I was blown away by those 10 words. The plaque was too heavy to take back on the plane with me during that trip, but I thought about it straight through my next visit a few months later. Because of that plaque, that following fall, I had started my business and it is now hanging on my office wall.